More ad stuff

Just finished and turned in my latest ad Project, in which we had to write a full page ad (commenting on illustrations was optional) for Tide and their new attempt at going green, by using recycled paper for their boxes of powdered detergent.

I was happy with it. It was actually fun to write, but how my professor felt about it is a another story. Of course I cant say he didnt like it as he didn't offer feedback.

I feel though that it is a bit insane to be picky and belligerent about the way body copy should be done and then in the same breath continue on to tell us that nobody reads body copy anymore.

If nobody reads it, why are people bothering to write it?

The more i thought about it the more it makes sense, people don't want to read body copy, not unless the visual element catches their eye, and the headline is intriguing enough to them, and even then they don't want to read about why a company thinks they should buy the product.

With then internet people are actually going to research major purchases before they buy. And often they are checking out third party sources for what they think of the product.

That being said, it seems to me that print advertising is becoming the appetizer of the ad world, just enough to interest and intrigue a consumer into going on line and finding that commercial or third party review to satisfy their need to know about the product.